Founder | SB Projects
Scooter Braun is one of the entertainment industry’s biggest entrepreneurs and innovators and the founder of SB Projects, a diversified entertainment and media company with ventures at the intersection of music, film, television, technology, brands, culture, and social good. Today, Braun has a roster of the top pop culture icons under his management, record label, and publishing companies that include Justin Bieber, Ariana Grande, Zac Brown Band, and Karlie Kloss, to name a few.
Braun has broken more new artists than any other music executive in the last decade and has expanded his reach by establishing a fund, which invests in some of the largest management, media, and rights companies in the industry. SB Projects houses a film and television production division and also continues to impact new verticals under its tech incubator, Silent Labs, which holds investments in Uber, Spotify, Songza, Casper, Waze, and Pinterest. In 2018, Braun announced new ventures including, Mythos Studios, that will develop franchise films and Good Story Entertainment, that will build out unscripted, live event and documentary spaces.
As Braun continues to expand SB Projects, he remains committed to the company’s founding philosophy of giving back and designs a philanthropic element for each new initiative. Braun serves as Chair of the Advisory Board of Pencils of Promise, a non-profit organization that builds schools in developing countries. He is also on the board of Fuck Cancer, an organization focused on prevention and early detection of cancer, which his wife Yael Braun co-founded. Braun, his clients, and his companies have – together – granted more wishes for Make-A-Wish than any other organization in the history of the foundation. In 2017, Braun proved to be the music industry’s ‘first-responder’ when he organized the One Love Manchester benefit concert and Hand in Hand: A Benefit for Hurricane Relief telethon, within just months of one-another.