Rich Bello

Chief Executive Officer

Rich Bello is a highly accomplished leader in the alternative investment industry as a sought-after coach, advisor, and speaker. Rich has 30 years of hedge fund leadership experience as the Co-founder of Blue Ridge Capital with John Griffin, a $10b AUM fund with thriving family offices and Fund-of-Funds, including engagements with the leaders of the Tiger Cubs. Furthermore, he has held senior positions at Tiger Management under Julian Robertson, as well as at E&Y and Morgan Stanley.  

As the CEO of Arootah, Advisory and Coaching, Rich empowers alt-investment and family office clients to achieve peak performance. With a network of over 700 coaches and advisors, Arootah combines best-in-class executive coaching and advisory with practical technology solutions that create an accountability structure to achieve their goals.  

Beyond his professional accomplishments, Rich serves on the Advisory Board of Directors for iMentor, a nonprofit organization that has mentored over 36,000 underserved students.  

Rich is also an accomplished author, with titles such as The Time Principles, The Health Principles, The Goal Principles, The Habit Principles, The Decision Principles, and The 10 Step Arootah Success Formula. He is available for advisory services, speaking engagements, and team coaching for organizations looking to improve performance.


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